Top Perfume Sales

Launching a new perfume globally can cost as much as $100 million, whilst maintaining the highest profile of a fragrance such as Chanel No.5 also costs money. The Nicole Kidman advert for Chanel No.5 cost £18 million and is expected to be used for 5 years.

Successful fragrances are worth their weight in gold.

Chanel No.5 sells a new bottle of the scent every 55 seconds and has 6% of the fragrance market share. This perfume brand just grows in strength. I'd venture that is because it actually smells like a proper grown up perfume. So many new perfumes just don't beat it as a super scent.

In Britain, hot on Chanel's heels are the perfumes Jean-Paul Gaultier and Eternity, both with soaring sales and both very popular perfumes, each with a 4% market share. Anaïs Anaïs also has 4% market share, but sales of this fragrance are in decline compared to earlier years.

Other major players with 3% market share include fashion perfumes Angel, Coco Mademoiselle, J'adore (in decline) and Allure. Pleasure has a 2% market share making the hundreds of other fragrances just bit players in the fragrance market.

Image right is courtesy of Debenhams a perfect gift for any woman. Dior J'adore 30 ml gift set (30ml EDP and 50ml body lotion) £29.50 at Debenhams.